Agency·Netherlands
Beyond Products scaled content for IT and security brands
The Dutch agency unified how it creates, manages, and analyzes content, giving clients a live view of every project and lifting impressions and engagement.
Marloes Van VlietSenior Content Marketing Manager, Beyond Products- Based in
- Netherlands
- Category
- IT & security marketing agency
- Tagline
- We secure growth
Capabilities used
65K
More impressions in just six months
30%
Engagement rate per social media post
Beyond Products is a marketing agency for IT and security companies, with a fitting tagline: we secure growth. In their world, every buying decision comes down to trust.
That shapes everything they do. The job isn't just to publish, it's to make clients into the experts their market turns to.
“Security is a trust and confidence game, so it's extremely important to build trust with our clients. We do that by sharing valuable content and positioning them as thought leaders and experts.”
Delivering that across many clients, from briefing and writing through feedback rounds and analytics, used to be hard to scale. Now each client lives in its own workspace where the whole process happens in one platform. The unexpected win was what it did for the client relationship.
“For clients it's been a true eye-opener. They suddenly see the bigger picture, all the projects we're working on and their status in real time, instead of hunting through different channels.”
That transparency, paired with performance analytics in the same place, makes the value obvious: one client gained 65,000 more impressions in six months, with 30% engagement per post. And the time it saves lets Beyond Products take on more clients.
“What we want is for people to follow our clients and learn from them, even if they're not buying from the start.”
