SaaS·United States
DoorLoop scaled organic growth with StoryChief
DoorLoop replaced a patchwork of disconnected tools with one connected workspace, turning data-driven SEO content into a steady, measurable engine for organic growth.
Maria BarberaVP Marketing, DoorLoop- Based in
- United States
- Category
- Property management software
- Content
- Blog & social
Capabilities used
200K+
New organic visitors
70%
Less time on content management
DoorLoop builds property management software that real estate managers run their business on, a one-stop shop with a reputation for being easy to use. The marketing team treats content as a real growth channel, and wanted tooling that lived up to the same standard.
DoorLoop is an automation-first company, but content was the messy exception. Blogs, social, and SEO each ran in their own tool, with no shared view of what was planned, published, or actually working.
“At DoorLoop we're all really big on automation and making things as simple as possible. But content management by nature can feel a little crazy, you've got all these different platforms to manage.”
The team had used content planning tools before, but only on the social side. StoryChief was the first that included blog posting too, and it was intuitive enough to navigate with little training. Now they plan, write, and schedule blogs and social from one place, as far ahead as they want.
SEO is close to a full-time job on its own, so writing against live SEO guidance matters: each article ships ready to rank without handing off to a separate tool and a separate person. Seeing the whole calendar in one view also keeps publishing consistent.
“It's crucial to have content coming out regularly, but in a way that doesn't bombard your audience. Being able to visualize it all and space it out evenly is something we really use StoryChief for.”
With multi-channel publishing and analytics in the same place, the team sees everything together in a few clicks. Organic traffic has climbed past 200,000 new visitors, while time spent managing it all dropped by 70%.
“We've seen incredible growth over the last year alone, in no small part due to our SEO and our content. It's amazing how much time you can save having one place to do it all.”
Content is now one of DoorLoop's most reliable growth channels, and the team spends its time on strategy and quality instead of wrangling tools.
