How to become a Thought Leader in your niche and dominate Google Search with content
Guide on how to become a content hero
Content marketing costs 62% less than traditional marketing endeavors yet generates 3x the amount of leads. (Source: DemandMetric)
Content Marketing is the most efficient and sustainable way to drive attention to your brand. It's never have been so important as now to nurture your potential customers with the right content. Because if you as a business help them succeed at what they do by providing your tips and tricks and insights, you'll become a thought leader, expert in your niche, this results in trust and eventually in sales.
1. Identify your target customers 2. Discover their struggles and desires 3. Determine your best content channels 4. Ideate large, high-value content pieces for your top channels 5. Architect your funnels and promotions
Optimize when needed by changing the title and meta description When you score well for a given keyword start seeking long-tail keywords and add them to your article. Your long-tail keyword reach will skyrocket.
PRO TIP: Make sure to set up UTM tags for each campaign
BUILDING ORGANIC TRAFFIC
Step 3: analyze your content
Create backlinks to your websites and generate more returning visitors
Build backlinks: Use Ahrefs to seek websites to contact for backlinks by looking at competition, and use http://shortlist.io/ to work on your link building.
Build returning visitors Send newsletters and use browser push notifications each time you publish an article by using subscribers.com.