StoryChief Brand Guidelines

A brand id is a person's gut feeling about a product, service or company.
It's what others think about us.

it's how we pick up our phone
the typography we use
it's how we behave
visuals we use
communicate
how we talk
dress
drive
look

mission
We are on the mission to help our clients grow their business with content marketing
There is a lot of noise and information out there. The best way to stand out is to create valuable, relevant content that is delivered to the right people at the right time. Quality content drives businesses towards trust and helps them become a thought leader in their niche.
vision and core values
At StoryChief we believe that quality content and sharing valuable knowledge can change the world for the better.
To help shape the product to our values, at StoryChief, we follow these key principles:
Trust and honesty
It can only work when the whole team is working together as a family in a healthy environment. Not a toxic environment.
Respect
Respect each other's values, don't put yourself above someone else. Everyone in the team has achieved a lot already.
Professionalism
Hard skills are very important. Constant self-improvement, self-criticism and acquiring new skills is necessary to stay in the loop.
Quality over quantity
Be at your best for each task/project or don't do it at all. Release every project only when it is ready and tested.
Helping each other
Everyone is valuable. It's the whole team that brings the product to the next level. Not a small group within a team, nor an individual.
Humbleness
Like to brag about your new car, golden watch, and slick suit? Then you are at the wrong place.
VALUE PROPOSITIONS
Raw Value Propositions
Each time you create something or talk to someone think about the value propositions and think to yourself if your task/objective/project fits in that framework
B2B Marketing Agencies
OUR content marketing software
HELPS B2B marketing agencies
WHO WANT TO deliver and execute effective content marketing strategies for their customers
BY streamlining their collaboration, distribution and reporting
UNLIKE working with multiple decentralized and often complex tools
B2B Marketing Teams
OUR content marketing software
HELPS B2B Marketing teams
WHO WANT TO generate more leads for their sales teams
BY helping them to create and distributing valuable content
UNLIKE working with multiple decentralized and often complex processes
Branding
Logo. Typography. Colors.
These few simple rules will help you use our branding elements to communicate the StoryChief brand most effectively. Download all assets
LOGO
Naming Usage
Never modify or abbreviate the name "StoryChief". The "S" and "C" in StoryChief are always capitalized. Keep "StoryChief" as a single word.
Left aligned
When centered
LOGO
Dark Mode Version
Is used on dark backgrounds or a thumbnail
LOGO
Wordmark
Is used when there is no possibility to use the William logo. Make sure that there is enough whitespace around it.
LOGO
Projected on backgrounds
Different versions of the logo are used when applied to backgrounds. Dark backgrounds have white wordmark, light-colored backgrounds have black wordmark. Same rules apply for backgrounds with an image.
LOGO
Whitespace
Always use enough whitespace around the logo. It needs to have space to breathe.
TYPOGRAPHY
Helvetica Neue
Used on websites for titles and short descriptions in combination with visuals.
From April 2007 to March 2008, the Museum of Modern Art in New York City displayed an exhibit called "50 Years of Helvetica"
Helvetica or Neue Haas Grotesk is a widely used sans-serif typeface developed in 1957 by Swiss typeface designer Max Miedinger with input from Eduard Hoffmann.

Helvetica is a neo-grotesque design, one influenced by the famous 19th century typeface Akzidenz-Grotesk and other German and Swiss designs. Its use became a hallmark of the International Typographic Style that emerged from the work of Swiss designers in the 1950s and '60s, becoming one of the most popular typefaces of the 20th century. Over the years, a wide range of variants have been released in different weights, widths, and sizes, as well as matching designs for a range of non-Latin alphabets. Notable features of Helvetica as originally designed include a high x-height, the termination of strokes on horizontal or vertical lines and an unusually tight spacing between letters, which combine to give it a dense, solid appearance.
COLORS
Color palette
StoryChief incorporates different colors throughout the application. Please use the following accordingly, read the description.

Costa Rica
#022242
Mainly used for the the logo
Lazy Orange
#ffa603
Mainly used for backgrounds
Rainforest Sunset
#ff6424
Is used to highlight little details
Deep Blue
#001FE6
Mainly used for the CTA's
90K
#414042
Never use pure black. 90K is the darkest color for black
80K
#58595b
Use 80k to create relief or for long copy text
Light Grey
#f7f7f7
Used as a background for rows on a website
Arboreal Green
Additional background color
#e8fdd1
ADDITIONAL ASSETS
Custom Icons
Some icons were created to create a unique overview
Say goodbye to multiple decentralized and often complex tools, manage your content and social media in one place.
Increase your Google ranking by 300% and generate more leads.
Get a broad understanding of your content performance and your social media strategy.
Centralize your publishing process and save time.
Reach more people. Get more leads.
Grow your business with real content insights.
CMS Plugins, API and Zapier. +2000 integrations to automate your workflow.
Our support team is praised by our customers and here to give you a helping hand when needed!
Integrates with the tools you already use.
We love our customers.
ADDITIONAL ASSETS
Call To Actions
Colored buttons are used for primary and more important CTAs (e.g. to start an account). Secondary CTAs have a Deep Blue 3px border with Deep Blue text.
ADDITIONAL ASSETS
Sloth illustrations
Sloths can be used to support campaigns or blog posts. But not on the website or for ads.
ADDITIONAL ASSETS
Imagery
Images that are used must contain real customers or colleagues in their natural, not posed, environment. Cover images for blog posts have colorful backgrounds that consist of shapes, occasionally with a key topic outlined and embedded as a collage. Keywords to describe the images: art, nature, happiness, abstraction, and authenticity.
Questions?
If you have questions or want to contribute, please contact us