Agency·United States
iProv made StoryChief its single source of truth
The agency moved off Google Docs and WordPress workarounds into one platform, planning a year of content ahead and running 50% more efficiently.
Patrick LaughlinCEO, iProv- Based in
- Little Rock, United States
- Category
- Digital marketing agency
- Strength
- Nonprofit clients
Capabilities used
1 year
Of content planned ahead
50%
More efficient marketing processes
iProv is a digital-first marketing agency from Little Rock, Arkansas, specializing in high-level strategy and content production, with a strong foothold in the nonprofit world.
iProv's team is spread across the country, and its old publishing process showed it. Drafts bounced around Google Docs in a tangle of versions, with no built-in SEO, so someone had to clean that up after the fact. Getting anything live meant WordPress skills not everyone had, and paying just to get posts published.
“WordPress has some technical hurdles people have to get comfortable with before they're proficient. StoryChief just killed all of that, it let non-technical users play a bigger role in our publishing process.”
Lowering that technical barrier changed how the agency works. The team now creates, collaborates, and publishes from one place, with podcasts, email, and social all connected around the blog. It also meant fewer specialized contractors to recruit and train.
Planning got more ambitious too. iProv now maps a full year of content with each client, builds the editorial calendar, and lets everything run from a single source of truth, freeing the team to think instead of chase tasks.
“We're spending less time moving the pieces around the board and more time thinking strategically for our clients, and we're doing all of that at a reduced cost.”
Marketing runs about 50% more efficiently, at lower cost and with higher client satisfaction. The production manager has a shorter name for it: the one-click wonder.
