This story highlights the challenges of managing content across multiple platforms in healthcare. By using StoryChief, AZ Delta streamlines workflows, ensuring efficient content distribution to over 400 outlets and improving internal and external communication.
Lowie Beirnaert, a communication specialist at AZ Delta and AZ hospitals, faced the challenge of managing diverse content needs across multiple channels. From creating doctors' magazines to distributing news updates, Lowie needed a solution to streamline workflows and improve both internal and external communication.
That’s when he found StoryChief, a content marketing platform offering far more than magazine creation and press management.
AZ Delta’s content creation and distribution processes were riddled with challenges. Numerous email exchanges led to confusion and version control issues. Coordinating with stakeholders for content approval and dissemination took too much time. Ensuring timely, accurate communication with both internal teams and external audiences was no small feat.
“I use StoryChief for many things,” Lowie explained. “On one hand, we publish content on social media and post news articles on our website. On the other, we use it as an editorial board for our doctors' magazines. It helps us gather all the content in one place to publish our doctors' magazine. We also use it to send job vacancies internally and press releases externally.”
StoryChief's centralized platform simplified content creation, editing, and distribution, eliminating the need for endless emails. Integrated notifications kept everyone on the same page, while multi-channel distribution ensured content reached internal teams, external stakeholders, and the press smoothly.
“The ambassador function is especially useful for us,” Lowie noted. “If there's a news article that interests the medical or regional press, we can send it to the right group with one click.”
StoryChief transformed AZ Delta’s communication and content workflows. Collaboration improved as team members could access the latest content versions in one place. Streamlined processes resulted in faster turnaround times and more efficient distribution. The platform also enhanced external communication, ensuring timely, targeted information delivery and better audience engagement.
StoryChief has revolutionized our communication. It’s not only streamlined our magazine process but improved content management overall. We now communicate more effectively within the organization and with external partners.
From publishing doctors' magazines to distributing news, StoryChief became the versatile tool AZ Delta needed to optimize workflows, enhance collaboration, and improve communication across multiple channels.
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