Agency·Belgium
Chase Agency coordinates 100+ content creators
Chase Agency standardized briefs and writing across a large creator community, tripling content speed and cutting writer onboarding time by 70%.
Tim VanhaeckeTeam Lead, Chase Agency- Based in
- Belgium
- Category
- Media & creative agency
- Writers
- 100+ creators & volunteers
Capabilities used
3x
Faster content creation
70%
Reduction in training time for writers
Chase is a group of young storytellers, many of them volunteers, making content about urban music, culture, and lifestyle, alongside Chase Creative, which runs social for brands like Fox TV and National Geographic. The constant is a large, ever-changing roster of writers.
With volunteers and interns cycling through, the hard part was keeping quality and SEO consistent without spending all day training people. Writers drafted in Google Docs, then someone had to push each piece through a separate SEO tool afterward.
StoryChief turned that into something a newcomer can pick up in minutes. The platform scores readability and SEO live as you write, so there's a single, simple target to aim for, no HTML, no second tool, no long onboarding.
“I just tell the volunteers: try to get your readability and SEO score to 100, then your article is optimized. It really doesn't need any explanation.”
Writers now work against live SEO and readability guidance, often from structured briefs, all in one place. Just as important, it changed what Tim's own day looks like.
“It saves me precious time I used to spend just on collaborating. Now I can spend that time coaching the writers and fact-checking, getting to a better final result.”
The payoff is content created roughly 3x faster, with new writers productive in a fraction of the time, and no drop in quality.
