Agency·Belgium
In The Lead sped client approvals to 15 minutes
The inbound agency replaced 3-4 tools with one collaborative approval flow, getting client sign-off in 15 minutes and lifting satisfaction.
Pieterjan ViaenePartner, In The Lead- Based in
- Belgium
- Category
- B2B lead-gen agency
- Approach
- Inbound marketing
Capabilities used
15 min
Client approval time
3-4
Tools replaced
In The Lead runs inbound marketing and lead generation for B2B businesses, helping their clients win attention by helping their clients' customers. That produces a lot of content.
Getting all of it out the door meant stitching together three or four separate tools, then pulling clients through scattered reviews and approvals across them. They went looking for a single all-in-one solution to replace the patchwork.
“We had three or four tools and needed to combine them, so we looked for an all-in-one solution. Everything we needed was centralized in StoryChief.”
Each client has its own mix of channels, so the team builds very different content ecosystems and now runs them all from one platform, which lets them take on more channels and more clients. Clients join the review and approval flow directly, accepting or commenting in place, while shared planning keeps everyone aligned.
The unexpected payoff wasn't a number on a dashboard.
“One of our biggest gains is the appreciation you get from clients, because you involve them in a direct way. They participate in it, it's almost an emotional aspect, not just something you express in metrics.”
On the practical side, approvals that used to crawl now take about 15 minutes, three or four tools became one, and client satisfaction has climbed with the smoother experience.
