SaaS·United Kingdom
Modo Energy tripled lead generation with content
The UK energy-data platform turned content into a growth channel, tripling lead generation and growing LinkedIn engagement 500%.
Tim OvertonCTO, Modo Energy- Based in
- United Kingdom
- Category
- Energy data & analytics
- Serves
- Energy asset owners
Capabilities used
3x
Increase in lead generation
500%
Growth in LinkedIn presence and engagement
Modo Energy provides data and insights to the energy industry, helping owners of energy assets understand where to make revenue and where the best opportunities lie. Its subscription is built on data, but data alone was never going to be enough.
Modo needed to wrap that data in a story, both inside the product and in how it markets itself. Content marketing turned out to matter more than expected.
“A lot of what we provide is data, but in this day and age you can't just present data. It's really important we provide a narrative alongside it.”
Rather than bolt on another publishing tool, Modo uses StoryChief's API to push content straight into its own platform, managing the whole pipeline from one place. Standing it up took a couple of hours, not a project. The writing experience is a big part of why it stuck.
“As you're writing, it feels like how it's going to look when it goes out. With other systems, you may as well be coding it.”
With creation and performance data connected, the team ships content far more regularly and pushes straight to LinkedIn, where its presence has taken off. Sales only really started moving once content marketing did.
“Since we started pushing content and using StoryChief, we've seen a real big uptake in lead generation. I thought there'd be an uptake, but I was impressed at how big a difference it was.”
Lead generation tripled and LinkedIn engagement grew 500%, a bigger impact than the team expected from content.
