SaaS·United States
SoapBox boosts social, SEO, and proves ROI
The US SaaS streamlined social management and website SEO, and used clear data visualization to show marketing's ROI to leadership.
Joe SpisakCMO, SoapBox- Based in
- United States
- Category
- Fulfillment & shipping software
- Serves
- E-commerce merchants
Capabilities used
60%
Higher SEO and readability scores
2x
Faster data visualization
SoapBox helps e-commerce merchants ship, from self-service label printing to fully managed fulfillment. Marketing's job is to reach more of them, and to prove to leadership that the work pays off.
The team needed a more efficient way to distribute content and reach more people, but with analytics that connect to the rest of their stack instead of sitting in a silo. StoryChief links directly into HubSpot, their CRM, so performance data bridges the gap between their systems rather than living apart from it.
It changed how the team sees its own work. Writing with SEO and readability guidance gave their old content a second life as they migrated it to a new site, and the analytics overturned a few assumptions, like discovering Twitter, not Instagram or Facebook, was quietly driving the most views.
“One of the toughest things in marketing is showing the CEOs the return on investment. That's one of the things we love about StoryChief, it helps us data-visualize the metrics and the growth for everyone in the company.”
Part of what makes it stick is that it doesn't feel like one more point tool bolted onto the others.
“I've gone through the gamut of so many marketing tools. What I love is it takes the bits other tools do well and puts all the necessary stuff in one environment, and on top of that, you have phenomenal customer support.”
SEO and readability scores climbed 60%, reporting got twice as fast, and the value of marketing is finally obvious, with the data to back it up.
