"Thanks to StoryChief, we can now publish to different channels with one simple click. That saves us a lot of time, and it is, of course, also a lot easier."
Roularta Media Group is a Belgian multimedia company and market leader when it comes to magazines, local Flemish media and business-television. Besides that, they're continuously scouting innovative companies in order to improve their internal processes.
For their 'Mijn Stad' project, an online community of the biggest Flemish cities, they were looking to streamline their content creation and content distribution process.
“Vroeger publiceerden we onze content op Facebook via de backend van de webversie van onze app. Helaas konden we zo geen berichten inplannen en waren we vaak niet op de beste uren online zichtbaar.”
Before Roularta Media Group started working with StoryChief, they couldn't schedule when their content went out. This meant a lot of manual labour for the content team.
Because this process consumed a lot of time, they started using StoryChief and saw almost instantly an increase in productivity.
Het Roularta Innovation Lab speurt de wereld van start-ups, scale-ups en technologieproviders af en probeert hen te linken aan potentiële problemen binnen onze interne business units. Het doel van het Innovation Lab is om de operationele efficiëntie en de kwaliteit van het klantentraject te vergroten. Zo kwam het project van "Mijn Stad" op de radar en zagen we iets in StoryChief als de centrale contentdistributiehub.
