In the journey towards efficient content management, Roularta Media Group found a valuable ally in StoryChief, empowering them to streamline their workflow and enhance their online presence for the 'Mijn Stad' project.
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Roularta Media Group is a Belgian multimedia company and market leader when it comes to magazines, local Flemish media and business-television. Besides that, they're continuously scouting innovative companies in order to improve their internal processes.
For Roularta’s ambitious 'Mijn Stad' project, an online community encompassing the largest Flemish cities, Roularta Media Group sought to streamline their content creation and distribution. Prior to embracing StoryChief, the team faced challenges in scheduling content, requiring extensive manual efforts to maintain their online presence.
Upon integrating StoryChief into their content creation process, Roularta Media Group witnessed an immediate surge in productivity.
Managing multiple accounts for different Flemish cities under the 'Mijn Stad' project became a breeze. Thanks to StoryChief, the team effortlessly switched between accounts without the need for constant logging in and out and sharing login details with the team.
The content creation process began with an editorial brief, which ensured a structured approach. Members of the team collaborated efficiently by providing feedback on copywriting, and before publication the final content was approved by the editor-in-chief.
"We found the link with StoryChief as a central content and distribution hub. In the past, we had to use a lot of different tools to spread our content. But thanks to StoryChief, we can now publish on different channels with a single click. That saves us a lot of time, and of course, it is also a lot easier."
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